Before writing begins, effective content creation starts with research and planning. Frase, an AI-powered content intelligence platform, empowers marketers and writers to create data-backed content briefs in minutes by analyzing top-performing pages in real time.
Within the AI-driven workflow detailed in How AI is Revolutionizing the Content Creation Workflow, Frase fits into the ideation and strategy phases, helping you build smarter, faster, and more targeted content that meets audience expectations — and search engine requirements.
What is Frase?
Frase uses AI and real-time SERP data to generate content outlines, briefs, and SEO-driven insights. It answers the core question for every content creator:
“What should my article include to compete on page one?”
With Frase, you don’t just write — you strategize. You understand what users expect and what competitors are doing right, so you can do it better.
Key Features and Their Workflow Fit
1. Automated Content Briefs
- Generates briefs by scanning the top 20 Google results for your keyword.
- Ideal for building outlines that tools like Jasper AI for Blog Writing or Scalenut can use for drafting.
2. Topic Research
- Identifies common questions, related keywords, and subtopics.
- Great for shaping a comprehensive article that matches search intent.
3. Answer Engine
- Analyzes your existing content to answer audience questions using AI — useful for FAQs and featured snippets.
4. Outline Builder
- Allows you to customize a content structure using real-time headings from top-performing articles.
Frase gives you a solid foundation before writing even begins, ensuring relevance and depth from the very first word.
Why Use Frase in Your Content Workflow?
- Meets Search Intent: Based on real SERP data, not assumptions.
- Covers Relevant Topics: Avoids thin content or topic gaps.
- Accelerates Planning: What once took hours of research now takes minutes.
- Improves Content Brief Quality: Especially valuable for teams or agencies.
Pair Frase with SurferSEO for AI-Driven Content Optimization after drafting to ensure your article ranks well and performs better.
Limitations to Keep in Mind
- Interface Complexity: New users may face a learning curve.
- Overlap with Other Tools: Frase and Surfer both offer SERP insights — it’s best to use Frase for planning and Surfer for final optimization.
- Premium Features: Some capabilities (like unlimited briefs) are gated behind higher pricing tiers.
Still, the speed, depth, and accuracy of Frase’s research tools make it a valuable addition to any AI-powered content stack.
Best Practices for Frase Usage
- Start Every Article with Frase: Use it to generate outlines before you write.
- Combine with Airstory for Research Management: Frase gathers data, while Airstory helps organize it.
- Feed Briefs into Writing Tools: Import briefs into Jasper or Copy.ai for more structured AI output.
Workflow Position in the Domtom2 Cluster
Frase fits seamlessly into the full content workflow covered in Create Content 10x Faster with AI. Use it before writing begins, especially in combination with:
- Scalenut for AI Content Strategy: to define high-level planning
- Airstory for Research and Note-Taking: to gather sources for each section
- GrammarlyGO and SurferSEO: to polish and optimize the draft later
Frase gives content creators a strategic edge in the research and planning phases. Instead of starting with a blank page, you begin with the insights that matter — what your audience is searching for and what your competitors are doing. If you want to create smarter, faster, and more relevant content, Frase is a must-have tool in your AI content workflow.
Internal Linking (Domtom2 Structure)
- Pillar Article: Create Content 10x Faster with AI: Tools, Methods, and Use Cases
- Supporting Articles:
- Complementary Siblings: